In the home appliances to enhance the competitiveness of enterprises in the countryside.docVIP

 PAGE \* MERGEFORMAT 12 In the home appliances to enhance the competitiveness of enterprises in the countryside It is not so good economic situation is pushing companies to look more and more invested in a vast rural market. Yes, there is a large population of simple rural people, and has broad market prospects and consumption potential. Is not only a household electrical appliance enterprises such as China Mobile, and many companies have invested heavily in the rural market. With the continuous development of the market, China’s mobile communication market, there have been periodic saturation, the pace of growth slowed down significantly in the urban market has been incremental space is very limited. But at the moment, in the China Mobile all the new users, more than half come from rural areas, the rural market has become China Mobile’s new and is a larger profit growth. For household appliances enterprises, the ‘home appliances to the countryside’ introduction of this national policy, so that these enterprises have a unique ‘day’ advantage, and the remaining is the ‘geographical and human conditions’ in his efforts. ‘Appliances to the countryside’ activities, the opening may be even greater significance is to allow more companies to set their sights on the rural market has been neglected, or from the past, insufficient attention to the rural market in a considerable value to the present. A good functioning of rural markets for the enterprises is not only a new profit growth point, you can also use the opportunity to enhance their market competitiveness. An increase in household appliances to the countryside in the competitiveness of corporate brand image promotion Home appliances to the countryside can of course bring profits to enterprises on the benefits, but in the rural market of enterprises to further promote the brand image is more important. With a good brand image, companies will have a stronger competitive. According to the characteristics of rur