Industrial and consumer marketing the same thing (on).docVIP

 PAGE \* MERGEFORMAT 5 Industrial and consumer marketing the same thing (on) Body in the industrial marketing industry for years, and often hear about the similarities and differences between industrial and consumer debate. Mean number of counterparts, will lay it on you say: Well common ground industrial and consumer marketing. Extreme some of the industrial marketing colleagues, the will loudly say: industrial marketing, is a very unique and should draw a line and consumer marketing. or even, a consumer marketing expert, Ye Dunming former comrades in arms, a carefully asked me: you industrial marketing, in the end is do? with a routine we play it? Yeah shame. Industrial marketing, like ten years of “planning” is so, subject to a lot of misunderstanding and prejudice, grievance big. From domestic marketing practice, consumer marketing in the lead, but also create a good industrial marketing environment. the very least, we do not start from scratch about brands, marketing and strategy. industrial marketing sector distress is how to distinguish between industrial and consumer goods, but also how the organic integration of the two together. On this point, Ye Dunming small with actual combat experience, and the party of sharing with colleagues looking out to the deeper exploration. 1, Industrial Marketing: Two complex, two dependent Two complex: product complexity, complexity of purchase decision. Industrial products, especially the customized products, technically, the morning, the co-operation between, are more complex. But it’s also a unique business model provides a larger room for imagination. complex purchasing decisions, Big Sleep. from the project, to the transaction, to the full payment, the key points as industrial marketing, and marketing efforts need to be made by not the same, this is not a relationship marketing can be included. Two dependent: the interdependence between departments within the enterprise, the interdependence between the upst