Industrial brand building three-stage method.docVIP

 PAGE \* MERGEFORMAT 18 Industrial brand building three-stage method Industrial enterprises, many enterprises have begun focus on brand communication and construction, and proposed business must be based on ‘product’ and ‘brand’ to run the two main theme of the strategic thinking. Then the trajectory of industrial brand development is how are we doing? First, the operation of industrial enterprises Dan on the brand Any business in China, to do this particular market, the brand, can not directly penetrate the spiritual values of the brand to customers, but at different levels, focused operation. Even as a dark horse, the rapid growth in the industry, he also followed the operation of Dan on the brand. We have many years of research found that the rise of any one brand of industrial enterprises through the three stages, the focus of the operation should be emphasized. As a general rule, the brand development must go through three stages, namely the maintenance period of survival, growth, expansion, maturity. So, to maintain the survival period of the brand more in performance research, project participation, as well as qualification of the work, and for the building of brand equity is to suspend operation. The expansion phase of growth, brand management, the focus will have to content planning and promotion of the brand, model construction and other aspects. Maturity, we must strengthen the building of brand reputation, and customer quality control. Industrial products within the scope of many successful brands, is basically gone through three phases, and in various stages of the operation of focus and strategy has also been separated from the operation of the contents of the brief. At present, create the brand has become the rules of survival of industrial enterprises, almost all industries are facing all enterprises to create the brand, strengthen the brand issue, the need to bring the brand for business customers, bringing customer satisfaction and