Industrial Brand collapsed- the brand in sales in the stealth role of the.docVIP

 PAGE \* MERGEFORMAT 8 Industrial Brand collapsed: the brand in sales in the stealth role of the In general, the industrial sector sales to be completed through three aspects. That meet the interests of the company to satisfy personal interests, to meet the individual interests. In the planning consultation process found that the brand has always been among the interests of acting on these three, therefore, sum up the brand to achieve sales of R amp;amp; D inverted triangle method of operation of the three major laws. Shown: In this inverted triangle operating model to meet the interests of the Organization is the foundation to meet the individual interests are upgraded to meet the deep-seated differences of interest is the customer relationship sublimation. Force one: to meet the interests of business organization From the basic level, the organizational interests of the customer, which is the brand’s first competitive. Like a sharp knife to meet the interests of the company is this part of the tip, can be plugged into the market, the key to see whether the sharp tip. In general, to meet the client’s corporate interests, primarily to achieve the company’s satisfaction with the use of personnel to enable them to experience the brand of the interests of all parties. Then, through the brand experience, can deliver what interests? On the one hand by the influence of the brand to bring spiritual benefits to customers can not only allow customers to feel assured that the use of the brand at the same time, it could become the talk of an external publicity, can effectively provide an endorsement for the client’s brand. On the other hand, that is, the basic properties of the product itself benefits. Namely, the performance of the product itself, the actual quality, ease of use, after-sales service, technical guidance and so on. As can be seen from Figure 3-1, in the interests of the company to meet this level, mainly by the brand’s basic attributes of an ima