Industrial companies how to use the case to do brand marketing.docVIP

 PAGE \* MERGEFORMAT 4 Industrial companies how to use the case to do brand marketing Success stories or classic case of services to prospective customers and is very common in industrial marketing, sales call, organized exhibitions, planning communication tools, or tender, convened seminar, case presentations and demonstrations are essential the. In the long-term industrial brand marketing services, I found that while a large number of application cases in marketing and brand communication, but a lot of industrial enterprises has failed to deeply recognize the value of the case, failed to form a set of use cases for business promotion and dissemination of the brand. Here, I combined with years of experience working in the industrial field of brand marketing, a investigate on this issue. The case of industrial marketing and brand communication is important, I think, because the case in establishing the trust of the customers of industrial enterprises has other means can not be replaced! Marketing of mass consumer goods often use cases, such as through testimony advertising to obtain the trust of consumers. This is particularly obvious in the marketing of cosmetics and health products, but even so the role of the case is far less important in industrial marketing. Industrial marketing, winning trust, which has become the industry consensus building customer trust relies on a wide range of work, which real cases show, in particular, allows customers to convince customers from the case as if to find his own shadow, imagine to working with you to bring their own success, which is the charm of the case. In addition to direct customer confidence givers, effective case spread back to the industrial enterprises to bring three benefits: A. Enhance brand image. No doubt, the service brand, high and difficult projects, high-end customers, the extra points to your brand, enhance your position in the minds of potential customers you serve customers and brands i