Industrial marketing network of media opportunities.docVIP

 PAGE \* MERGEFORMAT 8 Industrial marketing network of media opportunities Opportunities, or turn a blind eye, or have never thought of. For industrial marketing, the media is always placed in the cold corner. There is a mindset prevalent in the industrial sector, it is clear the way products, programs, and interpersonal Communication follow-up, get business negotiations. This three tricks, the media is difficult to find their place. Media and personal selling, should be fine understanding of the pas de deux. The solo dance alone sales staff, sales promotion effect will be greatly reduced. From industrial enterprises in product attributes, purchase of the crowd, purchase characteristics, four aspects of use see media to do two things: the depth of a sales force spread of the breadth of targeted communication. products will sell, product information, pictures, videos and other basic brand tools, sales force belonging to a depth of spread. Most industrial enterprises are still in this area, power and want to implement the dissemination of results in the sales performance of rigid foundation. The result, when the champion of pragmatism, the mass media but the performance declined. Kung Fu outside of poems. Industrial marketing communication, the depth of communication must be based on the creative application of the breadth of targeted means of communication can be point, planes, sales and brand of fish and water can repair the situation, the reality of sales and between the future development will have close links. Recently, Ye Dunming contacts with industrial enterprises in-depth process, to make a few specific aspects of Internet media spread the idea of #8203;#8203;the breadth, has been recognized by top management’s preliminary, but also by some inspiration. Industrial marketing communications, how to get out their own the siege, but also industrial marketing consulting industry to continue to address the problem. write this small article is intended t