Industrial marketing positions in the battle.docVIP

 PAGE \* MERGEFORMAT 20 Industrial marketing positions in the battle If the industrial marketing, compared to a war, then the customer is a large industrial manufacturing enterprises survival and development of territory and position. Great customer’s management is the core of industrial marketing strategy. In the major clients, the positions, played out every day in between the attacker and the defender of the war, although there is no smoke, but the real war as fierce and cruel. Took turns attacking the attacker, the exhaustion of trick with a variety of siege weapons, trying to capture positions at all costs; defender to fight back, and constantly build fortifications ditch attempt to stop the attackers coveted eyes and forging ahead. Who exactly is a war winner? The defender is to take the lead or a counter-attack those who come from behind? ‘Husband without a fight, the winner of the temple, operator, may count for more than; without a fight, the temple, numerous operators who were also considered less. Multi-operator wins, numerous small operators, while the state of peace without operator or Down? I Judging from this, the outcome see the carry on ‘. We may from grandchildren can learn in this passage in the final answer: major clients in the industrial marketing battle in the early to determine the outcome of war is not based on offensive and defensive look at the identity, but to see who is right War has a deeper plan, who are better at managing large clients. VS insider attacks within the line of defense: W the collapse of the internal line of defense The destructive power of internal attacks on defense far more than external attacks. Many domestic enterprises and private enterprises seem inherently attackers, they would never consider defense issues, but single-minded of the four attack. When they occupied a vast territory and hailed the victory, perhaps it is the beginning of the collapse of the internal line of defense. W Enterprises is a man