Industry evolved the concept of product design and marketing under the seven transition path.docVIP

 PAGE \* MERGEFORMAT 10 Industry evolved the concept of product design and marketing under the seven transition path Rapid changes in the consumer market, industry track the evolution of more and more clear, McGahan, Professor, in his lt;lt;Industry Evolution and Strategicgt;gt; a book systematically describes the evolution of the four industry trajectories, that is progressive, innovative, appropriate and the radical nature of thinking based on this macro, from the concrete level, the period of free competition in the industry, the basic characteristics of the evolution and performance of four main areas. First, within the industry is becoming more refined. From extensive to a wide range of development, with the mature consumer market and constantly upgrade the quality of life, the refinement of the consumption requirements began to form. Technology, function, quality, technology, design, and so are 11 include the five senses, to form six integrated model of product-in-one, home appliances and consumer electronics industry and other fields have become the first refinement of the outstanding representatives of the past is very strong in the field of home appliances Konka seem bad all these years, still the root cause lies in its quality, functions, etc. As the core product consumption, and consumer demand is aimed at the six levels of integration. Second, a serious division within the industry category. As competition within the same industry, a high degree of homogeneity, the rate of emergence of new classes growing in the past only to adjust based on the original product or a little play on the concept of market segmentation carried out, and now has begun to form The real category differentiation, and therefore within the industry to actively re-creation of existing products has become an important business and marketing behavior. Li Ning brand has recently repeated occurrence of shock, the final analysis, within the category of clothing industry awa