Industry innovation in health wine consumption young people wishing to enter the era of.docVIP

 PAGE \* MERGEFORMAT 5 Industry innovation in health wine consumption young people wishing to enter the era of Bring health care to consumers of wine, people first thought is that in the frail elderly populations. In fact, alcohol is the role of health care nutrition and health, to be filled by people drink nutrition, healthy living, is a supplement, rather than the illnesses and disease prevention. Recently, the Hong Kong Exhibition Health Group, China holds the wine industry, innovation, health wine into the younger consumer groups, in particular, introduced the theme of China’s first love wine - L10000 (holding wine love you ten thousand series). Currently, more than 80% of the target consumer health wine targeted at the elderly population, which some consumers are mainly domestic consumption and less. Although many health wine company introduced a series of gift products, but whether it is wine gift purchases from the gift recipient, or to the amount of drinking, they can not break through the bottleneck of passionate consumers. Middle-aged, there is a slight symptoms, economic good, strong health awareness, which is health care a universal feature of alcohol consumption, the crowd, even if the health wine as a gift, will be the first recipient, taking into account the suitability of these characteristics. In fact, the goal of health wine consumers should not be limited to the middle-aged, but also should include the young consumers. Marketing experts Xiaozhu Qing said: ‘First of all, strong spending power of young people; Secondly, because young people now live and work in fast-paced, busy with work, mental stress, leading to most people in the sub-health state. If you can in a relaxed, casual occasions, such as KTV, bar, drink a few glasses of wine in health care can not only be spiritual, psychological pleasure and relaxation, but also a great boost for the body. L10000 is an unprecedented, no one will follow those of innovation, I believe that the inn