Industry the strategic choice of the cold period.docVIP

 PAGE \* MERGEFORMAT 14 Industry the strategic choice of the cold period In 2008, is bound to be a very quiet year, the Beijing Olympic Games in China, the smooth opening of Olympic Games, Olympic athletes never fail to 51 gold medals among the top places, but also a series of disasters to China’s rapid economic cast a shadow over the development. Southern snowstorm, earthquake and other natural disasters, the withdrawal of international hot money, the state the money supply contraction and economic barometer of the way the stock market tumble, raw materials prices continue to rise, import and export trade, shrinking oil prices break through 150 U.S. dollars / barrel, right many industries suffered a loss in terms of winter, many SMEs had faced bankruptcy fate. Faced with the grim business environment and market environment, enterprises are facing health or the death of a strategic choice, then the business strategy of how to do the correct choice? In 2003 in terms of China’s instant noodle industry is also confronted with a loss of winter. But it is equally cold in the Henan Province in Sri Lanka ** Food Co., Ltd. is the contrarian in the rapid rise of this enterprise at the time of the strategic choice should be now in the cold in the enterprise has a certain significance as reference. Second half of 2003, as the noodle industry and business terms, the main raw material of flour and palm oil prices soaring, the rise in oil prices led to companies shipping and packaging materials costs. Henan Sri Lanka ** Food Company (below referred to as Sri Lanka ** Company) as the primary industries are the main and instant noodles to low-end products as the main products of the company nearly into the product line of loss-making situation, as a village-run enterprises, decision-making is facing tremendous pressure The Board requested, the request shall not be a loss also appears implausible. Enterprises are in a chaos, but the company then is how such a passive situatio