In this way to create a blue ocean Broadwood Zi juice documentary planned.docVIP

 PAGE \* MERGEFORMAT 14 In this way to create a blue ocean Broadwood Zi juice documentary planned Juice market since 2008, popped up a dark horse. With the ‘now-conditioners juice’ chimeric marketing tactics, Broadwood Zi listed less than a year’s time, they abruptly in the competition heating up of the juice market, tear a piece of his own mysteries. Zi products Broadwood Broadwood Zi by the Beijing Science and Technology Development Co., Ltd. R amp;amp; D, I, as the company’s marketing consultant, presided over the whole series of products baked. We know that modern warfare needs of business innovation, but innovation is mainly reflected in product innovation and business model choices. Broadwood Zi is through business model innovation to achieve a competitive differentiation, so that enterprises in a short time to win the market. Juice the Red Sea, a boundless edge Domestic fruit juice beverage industry since the early 90s the world since its inception, through the Huiyuan juice, Master, uniform guidance and other enterprises for many years, forming an increasingly large consumer groups and continued drinking habits, people quote the per capita fruit juice from 0 starting point for developing to the present nearly 2 liters per person per year, although the data from Europe and North America per capita consumption is nearly 60 liters there is still a big gap in comparison, but because of the domestic fruit juice consumer group mainly concentrated in urban markets, therefore, with the with the participation of enterprises in recent years, more and more competition in the domestic fruit juice beverage industry has already become more intense and can be called a vast expanse of endless Red Sea. If you want to emerging small and medium enterprises a share in the juice market, its difficult to imagine, because even put aside to guide consumers to put aside, different types of commercial super, hotels and other terminal networks into the store fees are high en