Industry reshuffle the job of marketing their way out of where-.docVIP

 PAGE \* MERGEFORMAT 6 Industry reshuffle the job of marketing their way out of where? Objectively speaking, health care products market suffered a gloomy, the whole industry decline severely. Some of the traditional marketing of health products due to marketing homogenization and publicity measures is limited, partly because of sales all the way down, even Melatonin, wife oral, Kim Il-Ginseng, 10000-based, Comfort to other well-known companies also find it the great pressure, has been meeting market, known for Jane Austrian nucleic acid, Shenzhen later years, the clock far red because of the meeting of marketing the spread, and the industry crisis of confidence, and many other reasons experienced an unprecedented development bottlenecks, as well as Direct Sales model Amway, perfect, Tiens other industry heavyweights and because single-level direct selling law, introduced also face a huge adjustment and shocks. From the industry, the industry chain perspective is also a melee, a number of manufacturers in order to reduce operating costs to increase profit margins using channel flat-oriented strategy to skip distributors directly and retailers to form distribution partnerships, and some retailers do everything possible to look for a number of promising product directly as a regional sales agent, as an intermediary dealers were forced to multi-party to seek change, for example, by OEM OEM into a factory or a distributor’s role, while others make use of existing channels of resources to logistics and distribution business role be extended. From the global perspective everything seems to be in a rapidly changing, variable with no fixed pattern has changed to make the trade business and front-line marketers do not know what has been for the industry talked about the three beads, Hearts K of the interpretation of sales seems to become the elusive myth of the story, the entire industry was filled with gray sad and confused sigh. The face of the industry shocks and