Innovation and competition mode leading regional brand Great Leap Forward.docVIP

 PAGE \* MERGEFORMAT 11 Innovation and competition mode leading regional brand Great Leap Forward Some wine brand to become a strong regional brand, the company’s executives inevitably eager to try to achieve as to upgrade the national brand’s strategic vision, but from a strong regional brand to national brand of change, of an enterprise is a serious test and difficult climb, many companies are in the realization of national wine market in the loss of soldiers off the layout, even debilitating, the results had to be strategic contraction. From a strong regional brand to national brand change, in the end there is no common rule to follow? To upgrade the brand into the primary cause of failure Liquor brand in the country from a strong regional brand to upgrade the brand into the enterprise market in broadening the scope of the process of strengthening brand awareness, but also try to avoid some potential problems. The loss of geo-resources Many liquor brand has become a strong regional brand, and its local enjoys a good, high-quality geo-resources, as companies in the local market, regional market through long-term nurturing and guidance, as well as relevant departments of local government support, and some even to take administrative measures to support the enterprise familiar with the local market, can take the whole channel, or even all items on competing products blocked to ensure their dominance in 2009 the author of Hebei market and Shandong liquor market study, we found Hengshui Laobaigan like some other strong regional brand products only twenty-three yuan a bottle, the dealer can set up to township-level market, and even the products sold by the township are not the same, that of the channel, items, full price band position of the block, make competing products is indeed daunting, but once on the national brand of the market process, you will find that these so-called geographical advantages in other areas no longer exist, and many companies a