Innovation is the main driver of brand development.docVIP

 PAGE \* MERGEFORMAT 4 Innovation is the main driver of brand development The four major furniture fairs in Guangdong has gradually ended, and it brings shock and impact is Prolonged. Looking back at these four exhibition can still clearly see that it lifted the soul, it is innovation. Innovation is the stirring movement of our times is the theme of development of human society. If there is no innovation, then human beings will remain at the nascent age of barbarism; if modern society does not have an endless stream of new technologies, new processes, new materials, new inventions, new products, then we can not enjoy such a rich and colorful life. Innovation, the tree is evergreen, and it is to provide mankind with an increasingly rich set of new achievements, promoting human society continue to move toward a new level. The modern enterprise, and only forge ahead, constant innovation, in the fierce competition in the market place in order to obtain rapid development in order to maintain the vitality of the brand. First proposed by the system from an economic point of view the theory of American innovation in the small Austrian economist Joseph A. Schumpeter believed that only those who possess the spirit of innovation to be eligible as entrepreneurs. He will be divided into five basic types of enterprise innovation, namely, the development of new products or new uses for products, the introduction of new production methods, opening up new markets, access to new supplies of raw materials, the introduction of new forms of business organization. With regard to brand innovation, in addition to the five proposed by Schumpeter content, should also include design innovation, the image of innovation, service innovation, and cultural innovation and so on. Innovation will enable the brand to adapt to the changing market, innovation is the solution and the best way to deal with the crisis in the brand, innovation can effectively enhance the brand value. On the contrary