Innovative breakthrough marketing bottlenecks.docVIP

 PAGE \* MERGEFORMAT 17 Innovative breakthrough marketing bottlenecks How to quickly break through the bottleneck? In the domestic pharmaceutical market, drug cloud their excellent efficacy, a unique herbal formula, which has been cast a mysterious color, Yunnanbaiyao even more famous in the world. As a new member of the drug cloud, Yunnan Rainbow Kangwang pain Tincture Chinese medicine for treating bone disease although results are obvious, but there was not much compared to other similar products apparent bright spot, but, until then, the market has formed patches in order to Qizheng Tibetan Medicine, Guilin days, Lingrui shares represented by the three pillars of the situation, the three brands have been well known and has considerable influence. Silla pain Tincture originally part of the regional market, mainly in clinical and annual sales of more than 2000 million, the number of the rapid development of Yunnan, it is clearly not satisfied with rainbow medicine! Company hopes to become bigger and stronger this species, but according to the market a few years of operational experience, obviously difficult to significantly improve clinical performance, but too difficult operation, in order to sell quickly to break the bottleneck in the clinical decision-making levels aware of the need from the OTC to seek new breakthroughs. But what basis do to win a construction site? The need for professional planning! Leadership, vision, decisive decision-making! With the success of the previous stage basis for cooperation, Yunnan Rainbow pharmaceutical product without hesitation the core concept development, soft-handed over the text on the planning Haisang Di marketing agency, hopes to take this a prelude to pain Tincture Kangwang started the brand transition, war . Bone paste the market competing goods Strategy Silla took over the pain Tincture project, Sandy bone posted a detailed market research, visits to retail stores through a terminal research, interviews wi