Innovative thinking to deal with the Chinese market.docVIP

 PAGE \* MERGEFORMAT 4 Innovative thinking to deal with the Chinese market Oral: Dow Polyurethanes Asia Pacific Marketing Director Gu Wei Author / finishing: Lin Feng Today, we developed a new product, and six months later was to imitate others, therefore forcing us to constantly innovate, always leading in the market. Dow pace of product innovation in the Chinese market much faster than in a foreign country. Dow acquired Rohm and Haas is the biggest transformation in recent years, because of this transformation, we conducted a lot of change and innovation in the Chinese market, such as 2009, the company established a research and development center in Shanghai, which gathered a large number of scientists who developed basic chemicals downstream products, the development of more applications, not only for China, for the Southeast Asian market, but also for the United States, the European market development, aims to be one step ahead in terms of innovation. Dow innovations include not only product innovation, as well as service innovation. Cite a simple example, the company had sales of basic chemicals, ship shipping over, then Bulk sale now many customers require a small package, we will make adjustments and changed. Although simple to small package, it is very difficult to do large companies, small package sizes, some to two hundred kilograms, some to twenty kilograms, and even as long as five kilograms. products are chemical supplies, each package had to have a product number, and the management is very complex, and the service also follow up, the cost has increased a lot. Used to be a simple basic chemicals sold to downstream processors, Feedback is indirect in nature, now transformed into applications, with our clients, customers demand timely product development, then we should be satisfied. Along with construction materials improved requirements can not imagine the difficulty of some developed, such as, energy efficiency of a material is good, bu