Innovative strategies to reduce the cost of.docVIP

 PAGE \* MERGEFORMAT 11 Innovative strategies to reduce the cost of As consumers wallets Wujin, and many producers are deeply concerned about market demand; same time, many businesses are facing the problem of rising costs, such as health care, energy, raw materials and other industries, a result, some manufacturers have reduced costs to maintain a relatively high sales and profitability, their practices, including changes to product packaging size, to find cheaper materials, and changes in product formulations of materials. If we say that the majority of producers have a common idea in mind, then this common idea is: time is not the marketing strategy of innovation or the development of ancillary activities From EMKT. time. In fact, according to Nielsen’s market research reports, in the previous recession, those who insist on investing in innovation or in the marketing efforts of the enterprise, once the economy back to slow, compared with their competitors, these companies have better market performance. Manufacturer is committed to cost-reduction innovations, but in this process should pay special attention to consumer response, which is for the cost-reduction innovation crucial to its success. Consumers are very smart, they are concerned about any of the goods has been changed and they can be aware of. And they are increasingly inclined to appeal language, especially through social networking, blog and online community forum approach. Now consumers have switched to the attention of the media ‘wave of public opinion’ on - the video site YouTube, micro-blog Twitter or any other manufacturer of expression and release by the consumer information website, high-profile brands, or are praise, or was attacked, they would want the product and packaging manufacturers to make some changes, in order to bring more substantial benefits to consumers. Four guiding principles Nelson 100 customers based on their own conducted a survey of these customers over the past fi