Innovative strength and the power of capital,.docVIP

 PAGE \* MERGEFORMAT 7 Innovative strength and the power of capital, ‘In the end, advertising is still on the insight, creative thinking, common sense, taste and understanding of things. Any kind of element is not a commodity ‘DDP group chief executive David Parker said. What will happen if as a commodity, he said it was the demise of the advertising industry. This is a kind of advertising awareness of the nature of power. A little sensational, but it is a reality in front of us. Previously the most productive thing, today has failed to exercise any relevant role, the traditional creativity and planning are being development challenges. United States TBWA / CHIAT / DAY advertising companies are struggling to create new ideas, rather than continuously as before. Best ad in a U.S. where the company’s selection criteria, you can see that several indicators; business gains and losses, strategic thinking, financial stability, management stability and excellent ideas. From these standards we can see, the advertising company not only have good ideas, or financial resources to support, but also see the management, strategic role in enterprise development. Creativity is not also as previously, there is so much creativity, Ogilvy amp;amp; Mather chairman Shelly Lazarus, said, like Ogilvy amp;amp; Mather such as a ‘abundant energy machine’ companies have been very few, and large parts appeared to be inadequate. Ogilvy amp;amp; Mather are so apparently even felt lonely, not to mention the other. It is said that the reason why other companies do not want to compete with the Ogilvy amp;amp; Mather, there is no capacity to large advertising expenditures. This is not the only creative force but the power of the capital. Beijing interoperability Advertising Inc., was founded only one year of advertising business, this one years ago, this enterprise has done training was also done to promote the film and the media put a single product, of course, is to do more to promote the p