Insight into the procedures of digital advertising to buy.docVIP

 PAGE \* MERGEFORMAT 9 Insight into the procedures of digital advertising to buy ■ text / Ken Mallon Reviser / left Cong Yan, Li Nai Ma Xiuling The rise of new media Media consumption trends in China in 2010-2012, the recently released by Ipsos lt;lt; Overview gt;gt; Show the media arrival rate trends in 88 cities in China in the past three years is very clear interpretation of the media age “to” The two media age “changes irreversible attitude continue to promote and further demonstrates the arrival rate continued to decline in newspapers and the Internet, especially the mobile Internet arrival rate continued to increase. In the past three years, 15 to 35 year-olds in 88 cities in China media to reach the overall trend shows young people more interested in digital media, especially mobile Internet. Substantial increase in the growth of mobile Internet, compared to the growth rate of 3 years ago turned more than doubled the future, this part of the population will be more abandoned paper media to digital media. further reflected in the paper media will be young people gradually abandoned, and also reflects the degree of urgency of the paper media transformation. brands in order better touch up this part of the crowd, digital media will become the focus of attention of the brands. Ipsos China Media Series Map Ipsos MAC (Media Atlas China) reveals that the arrival rate of growth of the Internet media is still strong, especially in mobile terminal to the Internet medium arrival rate increased significantly in the past three years, the overall Internet media arrival rate increase of about 10%, beyond the newspaper media, nearly 60% of smart phones and tablet PCs Internet is extremely significant growth in smartphones in the first three quarters of 2012 compared to 2011 as a whole grew by 12.1%. Over the past three years, the arrival rate of mobile Internet rapid growth, an increase of nearly 20%, the proportion of mobile Internet has increased significan