Influenza-like OTC advertising claims six strategies.docVIP

 PAGE \* MERGEFORMAT 8 Influenza-like OTC advertising claims six strategies There is no doubt, OTC cold medicine category is the most competitive end of a large class, a considerable number of species belonging to ad variety, some products even to the ‘ad-alone sales, advertising sales stop stop’ state. In the OTC cold medicine advertising strategies, some used very well, in order to enhance the brand image plays a good role; but some lack of too much, seriously affecting the performance of the product terminal. The following is Recently more frequently in the media, showing his face several major cold medicine brand advertising, the author attempts to make an analysis of the main advertising strategy for the industry reference. Affective strategies performances efforts should be in place Representative: Double silence ‘Love in the pairs of silence around’ version of the affective tactics once again to ‘three fine’ eyes bright, this should be a good brand communication articles, describing the two men and women heroes of the snow in the winter, the heroine of the the actor said, ‘not afraid of cold, there is silence you and pairs’. Warm in cold winter gives the psychological counterpart. Unfortunately, the use of implicit emotional strategy, making this film does not choose the easy way, the hostess at the side of feelings of love from her face can not embodied in some, and care for men talk like a baby and disdain, emotional, planning and implementation is not complete , you can look at the ‘silk smooth feel, Dove chocolate,’ the actress on the desire to enjoy chocolate, apparently pairs of silence is too conservative, compared to ‘Huiren Kidney, good to me Yehao’ actress The shy and secretly Qiexi expression, apparently ignored the pairs of silence, emotional tactics to have experience in film and television director and the performers to reflect the foundation, as well as the screen angle photography. Otherwise, easy to look casual and lose the significa