Industrial Marketing Direct Media Call.docVIP

 PAGE \* MERGEFORMAT 11 Industrial Marketing Direct Media Call Now, the relationships become more obvious tendency of the media, with an office colleague, she was used to exchange ideas with the QQ and ideas, some inconvenience to the person spoken words, but also to express objectively. It appears that the primary communication, daily dependence of communication media, will gradually replace the low efficiency of interpersonal communication. Nuggets contemporary media machine. lt;lt;The Beijing Newsgt;gt; set up a few years, the media actually almost equal to 1.5 billion sales mark, more than a lot of provincial-level TV. Newspapers, magazines, building LCD screen, are object because of its relatively clear communication, dissemination of results is relatively dominant, has become a favorite business associate direct media. the media of direct communication, the hearts of the mass media has been “painful.” Direct industrial marketing media is most needed, one reason is clear customer base, spread easily lock the object, and secondly, it is because the decision carefully, in the media needs in one fell swoop. May be the traditional direct marketing media, such as the DM, who come to visit, show, presentations, there were obvious funnel effect: exposure to people more, but decision-making difficult to reach, frequency and more exposure, but more than a passive response, lack of initiative to wake up brand performance, business done very low-end, transmission information and more, but less high-quality information. These traditional media, although the communication directly to bits, but ineffective. Ye Dunming a media industry friends, to leave the country after well-known media companies, has been “tinker with” new media. First want to get a TV shopping Union County, then you want to invest in high-iron media, the operation is difficult, the ideal is always not illuminate the reality. Last month we meet some old friends a drink, he said, is operating the