Industrial marketing how to learn-.docVIP

 PAGE \* MERGEFORMAT 5 Industrial marketing how to learn? Industrial marketing, as a real and practical methodology, the domestic current marketing practice is not enough comprehensive and thorough. As a theoretical system is also still remain in the United States, teachers of foreign intelligence level. Industrial enterprises in China have been surprised to occupy 65% #8203;#8203;of Fortune 500 companies about the lack of this method, the status of the theory westernized, How can we live in industrial business-to-hold marketing, unlimited desire it? Ye Dunming that industrial marketing is a system in operation, even before you are engaged in technology, logistics, or sales, you own it already has a certain marketing practices, and corporate customers, procurement centers, customer relations, are more or less contact with other words, a person of any industrial enterprise in the industrial marketing, can not be a piece of paper, therefore, how to combine their existing experience, organically integrated into the industrial product marketing, in large systems, is the industrial marketing consulting-based training must be addressed. From the channel level, the complexity of purchasing decisions, external dependencies and other features, the decision of the industrial marketing is the marketing operation between organizations, a few even more upstream and downstream enterprises of the value chain, from the point of view the level of law , internal dependencies, product complexity and other characteristics, the organization determines that industrial marketing is the process control system, while if the level from the operation point of view, is the industrial marketing methods, tools and techniques of the Great, so Ye Dunming try from Road ( Zhengxintai sincerity, France (clear thinking technique (step carefully the relationship between the three progressive, industrial marketing practice for many who make a real and practical resolution. 1, Zhengxintai si