Influx of foreign brands into the face of surging domestic HOLD can live outdoors- !.docVIP

 PAGE \* MERGEFORMAT 3 Influx of foreign brands into the face of surging domestic HOLD can live outdoors? ! South Korea, November 1, LS Group outdoor sports brand mont-bell of the first stores located in Beijing The Place. Mont-bell store area of ??517 square feet, is Beijing’s largest outdoor goods outlets. Mont-bell when it opened outside declared: China within the next five years to open 300 stores. Similar to the mont-bell full of confidence of foreign brands in China in recent years, more and more frequent. Enter the fast-growing Chinese market share has become an international brand Raiders open the market. China outdoor market growth of 30% - 50% growth rate is the world’s most outdoor market, which has become international brands who market blue ocean, as they compete for the expansion of choice. Archaeopteryx, Columbia, North Face, wolf claws, Brian Kerouac, Miller, mammoth, Walter, Yue Fei Ye, Black Diamond, Eagle, Leroy sand, granite, MHW almost international well-known brands in China have their sight, and in recent years, more of a class such as mont-bell second and third tier brands after another. Face the overwhelming rapid influx of foreign brands to enter, had a lack of technology, brand accumulation and other natural advantages, one relying on the production cost advantage of processing capacity and familiar with the market, whether it is maintained in the impact of the HOLD? The following top ten brands of outdoor market report on the highlights of local brands humble environment: China’s top ten outdoor brand Columbia, North Face, Converse, Ecco, wolf claws and Nuolan Si about six international brands accounted for 54.89% of total domestic sales, while domestic brands Pathfinder, Ozark, United States, camel, Ge Lunbu is only 22.46%, less than half of international brands. For those who may question the outdoor proud Converse, Ecco put outdoor areas are far from satisfied that the accuracy of the investigation and report the stati