Industrial marketing how to lead brand communication-.docVIP

 PAGE \* MERGEFORMAT 4 Industrial marketing how to lead brand communication? Industrial enterprises, really do not understand the importance of brand marketing it? Their strategic marketing, brand communication, great customer marketing, channel development, sales organization and management issues, are all indifferent to it? Certainly not! Do not act, not because they do not attach importance to, but do not know, can not easily act! In the industrial sector, brand marketing is just emerging consciousness of those who first try although there are some risks, but few people involved in the blue ocean, the rewarding of winners everywhere, Sany Heavy Industry, Xugong, Rongsheng, Weifang, China PetroChina, Sinopec, Huawei is a large list of early entrants only. but are hesitant to import the brand marketing system of industrial enterprises are indeed subject to the dual internal and external constraints. Underdeveloped industrial marketing communication, from the enterprise perspective, strategic awareness and operational skills in addition to the general lack of, the more important reason is that senior management and brand marketing, corporate officers are not smooth docking. Industrial enterprises are generally heavy sales, light brand communication, coupled with marketing planning and marketing management level is relatively backward, resulting in a small number of brand marketers and professional ability, usually the edge of the organization, closely around the baton around in the sales, it is difficult to play to drive sales and change sales, sales from a strategic perspective on the role of planning. Industrial companies and from the perspective of communication services, although most companies claim to be marketing consulting, management consulting, or brand marketing, in fact, their focus is limited to the individual modules. Industrial marketing training, the aim is to develop industry awareness of corporate marketing materials, universal knowle