Instant revival of the Swordsman.docVIP

 PAGE \* MERGEFORMAT 6 Instant revival of the Swordsman From 1958 in Japan produced the first packet of instant noodles, to 1992 KSF (Master Kong instant noodles introduced to the continent, and now has 32 years of time, instant noodles that have accompanied people nearly three generations of the East, from the initial quarters of luxury snacks, and now everyone mouth junk food, zero growth, described the fate of ups and downs. Nearly seven years, stabilized at 50 billion packets of instant noodles, sales of 45 billion yuan, almost no re-growth. According to AC Nielsen data, 2013 China’s instant noodle market operator by sales growth of 2.6%, according to count the sales decline 1.3% In a zero-growth market, it is conceivable competition miserable. Especially in 2014, each enterprise is proudly Victoria Kennedy, ah, basically until the first half fell across the board, passage of Advent, dealer profits continued to decline, companies profits further shrink and as instant noodles business through increased brand (class while protecting the market, or through against competitors by reducing the share of opponents increased their share, or open up a new market or category, combined with different positioning of the new business, used to reach current products never reach the goal of seeking new uses for the currently most companies are the first two, instant noodles market is typically through against opponents, through desperate price war, channel war, promotion battle , endorsement battle turns staged, not much down to you, my status to not insured, I can not sleep trend. Since 2008 TY (Unified old altar sauerkraut north, to the 11-year-old altar acid menu items up to 4 billion scale, lakes strife breaks out, the court battling. KSF bitter experience about 12 years to start ‘row reunification plan’ authentic old listed Tingyi altar sauerkraut, looking for endorsements, channels buyout, a big price to buy shelves, do not count as long as do not let me see TY