Internationalization of Chinese Liquor road.docVIP

 PAGE \* MERGEFORMAT 9 Internationalization of Chinese Liquor road From December 11, 2001 China formally joined the WTO up to now almost seven years, China’s products, especially textiles and garments and other labor-intensive, like the rapid occupation of the international market, but it is also labor-intensive products, the internationalization of Chinese Liquor Lu is unusually difficult. While the opposite is the wine of the Chinese developments, however, very rapidly, China’s imports of wine each year the number is increasing rapidly. Wine exports in the wine business to do out of our efforts can not say that much, Wuliangye Liquor proposed several years ago and to which they devote a large number of international human and material resources, Jiannanchun also invited former United States President has spent a lot Bill Clinton Jiannanchun cry from the internationalization of shaking. But little effect, according to Commerce Department statistics Wuliangye’s exports last year, only 100 million U.S. dollars, Jiannanchun 220 million U.S. dollars, while other wine companies exported data is minimal. What is the reason for the internationalization of China’s Liquor road was so difficult for a lot of insight about China raised the spirits of cultural differences is a great obstacle to the world wine. However, many of the same rich flavor of traditional Chinese culture products in the international popularity proved that Westerners can accept and consumption of Chinese culture. The answer to this sweeping and culturally in China, the export of the practical work of liquor and can not give us specific guidance. Culture, the concept was too vague, we need to re-examine the internationalization of Chinese Liquor road where the difficulty lies. Internationalization of Chinese Liquor exceptionally difficult because the road can be divided into two parts. The first part is the intrinsic reason for that is the question of China’s own liquor. A Chinese liquor market c