Internet Business.docVIP

 PAGE \* MERGEFORMAT 9 Internet Business Originally I was to do health care products, in what was the worst in China’s competitive arena of marketing mix of the deep, now gradual decline of this industry, I would switch to speculative arena of the Internet. So, I started to see if there would be no mystery to the Internet and high-tech, I always think the Internet business, traditional business and health care products should be no different. One of my support is typical of a successful Internet business enterprises are in a young genius behind the Internet has experienced support and operation of an elderly businessman: google the CEO has over 20 years of traditional IT industry experience, ebay age of the female CEO more than 50 years old, also came from traditional industries, yahoo’s CEO is also a 58-year-old, and a recent classification of the hottest Web site Craigslist founder, 52-year-old. Therefore, the minds of the traditional business also allow a new kind of Internet company in business success. Access to the Internet arena are told, after the Internet business and traditional business, the main difference is: the Internet business is easier than the traditional business, and venture capital, the Nasdaq and other associated. But I think the essence of business is ‘buy low and sell high’, venture capital Ye Hao, listing Ye Hao is very little upfront investment funds (buy low), and then cash (sell high), also just a normal business practices of only. I have contacted the owner of many health care products, all of them are of this mentality, low cost products to the packaging ‘buy low’, and then cash in through large-scale promotion of ‘sell high’, making money will be cheap to sell businesses such as Shi Yuzhu’s health special Melatonin, and keep the short-term ‘buy low and sell high’ business behavior, and those who do not know the brand marketing, business experts and scholars criticized the health care products always pay attention to the brand l