Internet real-time multi-channel marketing.docVIP

 PAGE \* MERGEFORMAT 6 Internet real-time multi-channel marketing Network of more than 4000 times the banner ad clicks, nearly 400 times the keyword, viral marketing, social media content in more than 50 times the interactive communication, target nearly 10,000 page views, more than 600 people involved in education in implant brand of interactive games More than 200 installed in the trial was to apply online to hundreds of samples and coupons to be distributed under the line, nearly 300 e-coupons trigger ... These interactive data and consumer marketing activities have taken place in the day. Every day, more than 40 fields of the parameters described above, all records. There is no doubt that marketing has entered the real-time. Real-time marketing Inadvertently, real-time marketing to the marketing of wind direction changed. This understanding is clearly not a lack of data to support when every marketing activities reflect the interaction of consumers and operating parameters, multi-channel marketing via real-time tracking and assessment, professional women in the French weekly show that special care brand in front of appropriate marketing team, This means that in a period of six months, the Shanghai market is divided into three stages for the implementation of new products to market plan, every week a dozen or channels to adjust marketing decisions to be issued and executed. These adjustments related to site content and layout, advertising creative, media buying, online PR, samples and coupons to apply to apply for other sectors. When the keyword advertising budget from the original is thought to bring more traffic to Baidu, the higher quality and more online interactive Google try to apply the tilt, when the online banner advertisements that may be from the original budget need more advertising-supported e-Coupon Program application to the trial, when tilted, marketers can confidently and clearly know that all these key decisions are based on