Is maturing with the powerful liquor industry.docVIP

 PAGE \* MERGEFORMAT 10 Is maturing with the powerful liquor industry 2012, the liquor industry to withstand multiple tests: Advertising doors (CCTV’s ‘limited Drinking’), funded door (State Department’s ‘Excellencies downsizing’); bulk wine doors, blending doors, plasticizers doors, door ban (CMC ‘ Prohibition ‘). Coupled with the economic downturn in the environment, in the liquor industry to survive in the cracks of multiple doors, this year can be described as a year in perpetuity. Direct result of advertising is to make liquor industry to raise the threshold, increased operating costs, and shrinking sales channels, many liquor production and marketing enterprises, especially small and medium enterprises difficult. So, does this mean liquor industry inflection point, the liquor industry is a sunset industry is moving towards downhill it? On the contrary, I believe that the emergence of a series of events, not by chance, but in the development process is the rapid development of the liquor industry in recent years, the question always covered up the outbreak. In other words, this is the liquor industry to mature and powerful inevitable way. ● Development of liquor ◇ industrial recovery (before 1988): the planned economy era. Chinese liquor from the workshop into the factory, more of a catalyst to get political factors. Based on inadequate supply of liquor industry, the government in order to balance the market demand, the integration workshop began - big build wineries, the country appeared more than 50,000 wineries, basically every county has a winery. Although many wineries are springing up, but because of market demand, then the state has relatively strict control of food, liquor supply far failed to meet the market demand, typical of the seller. ‘When the county as do winery’ was the typical portrayal of the liquor industry. In the planned economy era, plan everything and, wineries do not have to worry about sales. It can be said, sell t