Is the national brand or not to strike-.docVIP

 PAGE \* MERGEFORMAT 6 Is the national brand or not to strike? The late eighties early nineties, foreign capital began a massive attack on the Chinese mainland, set off successive bursts of frenzy. In the meantime, China’s fragile domestic enterprises face a huge foreign capital and advanced management pressure, falling by the wayside, not by foreign acquisitions, that is, foreign capital was forced to brand whole wedding. For a time, numerous well-known brands in the Chinese before the dejected retreat. Industry agony: Save China’s national brands! In order to wash industry as an example, most foreign-funded enterprise’s brand has been received to the post-frozen beverage industry is even more miserable, ‘Shuiyanqijun’ still vividly recall the tragedy. Of course, there are brands which also staged in the face of adversity and foreign investment in a bayonet fighting, they were holding a ‘Great Wall never fell,国货当自强 ‘ slogans, in order to cut and thrust of the national spirit and foreign investment. But the market is relentless, and in smokeless battlefield, the fight is not only the feelings of scores, as well as the strength of enterprises, is a real sense of strategy, management, human resources, capital-round contest. We are not without regret to see, and many hold high the banner of the national brands and enterprises in a while after the lofty sentiments and aspirations, are beginning to intentionally or unintentionally, to abandon the national brands in this gorgeous colorful costumes. Olive plant herbs, after a face-lift was first introduced to the Indian saffron; recent Jianlibao ‘white flag’ event is fired the uproar, the music known as caught in foreign investment between the two, the last remaining symbol of China’s beverage industry one last time of banner, and finally in the new century and the beginning of time, trembling and fell. National brand was a large number of domestic enterprises and foreign investors contend an emotional killer, bu