IT industry how to do direct marketing-.docVIP

 PAGE \* MERGEFORMAT 6 IT industry how to do direct marketing? Like any industry, IT industry, the success of gold, all the success and distribution are closely related. Distribution here refers to the depth of distribution, rather than a general sense of the Distribution, that is, the finished product to product conversion and end-users to reach the necessary flow. The last century’s most notable companies, DELL thanks to a new distribution model - direct sales a big success, DELL’s success is actually provided for the pan-IT industry, distributors of new operational model that also forward to its rapid growth and risk minimization. DELL-style direct marketing what are the characteristics of it? First of all, DELL-style direct use of a number of the virtual completion of the organizational form of certain essential activities of enterprises. DELL’s OEM, or even part of the R amp;amp; D by the partner or the completion of the virtual organization, these organizations can be DELL minimize the risk of market operation, while the DELL can maximize the flexibility of the market response. Virtual organization’s investment more of a virtual organization for ensuring the normal operation conditions for investment, no additional set-up and large-scale organization product realization of the input, which greatly reduces the corresponding business fixed investment depreciation to the assets of the enterprise’s most optimization and organizational form of flattening. Secondly, DELL-style direct sales of requiring that a strong information technology support, DELL offers some of the computer products are the most cost-effective, DIY mode allows users to DELL’s true according to their demand of tailor-system of the computer, which also reduced the invisible the user there is no need to buy inputs, so that product value and customer demand for high degree of unity. DELL-style direct sales require businesses to be informed of new trends in user demand, or according to spe