Itoh over supermarket.docVIP

 PAGE \* MERGEFORMAT 9 Itoh over supermarket Ito, Japan, Ito Appliance Center store manager. In 1966, with the marketing of palm brush to raise 70 million yen (equivalent to RMB 2000) started, after 10 years of efforts, the company has developed into a four electrical outlets, and three associates store Ito electrification Center Shop. Ito answered a lot of business achievements of interest to everyone in the fierce competition, how to win the supermarkets and small shops and large stores and development issues. In 1966, Ito in Japan, Moriguchi City, opened an electrical appliances shop. Shop before, Ito had ran rough Xiuju Pu. This repair industry is a passive business, he was not satisfied, so first of all want to change from passive to proactive management of operations on the original finished the day with a half-day repair work to sell the remaining half of a 1 value of 200 yen Brown brushes, through this work has accumulated a 70 million yen worth of funds in the market of the iceberg - less than 20 square meters of eaves electronics store opened under the lease and began his business career. As the shop is located in inconspicuous under the eaves, together with totally unfamiliar, can not wait for customers door. Ito can not expect those who pass by the way people who do not know even its name into the store to buy luxury goods, so Ito that the visibility of the stores is a prerequisite for attracting customers. Ito gets up every morning at 4 o’clock, will commodity advertising and folders into the ‘free maintenance service cards’ door to door leaflets sent to homes in the vicinity. Shop operator during the day and let his wife stay in their own marketing efforts are designed to do-door, 7 pm to go home Chiba Fan went out again and continue to do door to promote the evening, nine, ten o’clock to go home again to do repair work, this is a day’s work Ito schedule. Ito was a year old lady with a child can imagine its difficult. This couple had a common