Jie Mi Direct Marketings Chinese characteristics.docVIP

 PAGE \* MERGEFORMAT 14 Jie Mi Direct Marketing’s ‘Chinese characteristics’ Swept the Western countries a century of direct marketing, and carries out the numerous world-class enterprises, which invest in small, little risk and high flexibility, controllability, features high dream for many Chinese companies. Over the past decade, many Chinese enterprises wave upon wave, pattern 100, and some heroic death on the beach, while others become the country’s famous star enterprises. Between life and death, in the end what the hidden secret? How Chinese enterprises to use this marketing magic? Jie Mi Direct Marketing’s ‘Chinese characteristics’ First, the West’s glorious history of direct marketing Reference to direct marketing, will immediately think of the famous DELL. This was established in 1984 in the United States, Texas, computer company, now is the originator of world-class enterprise IT. DELL legend in the PC industry is the direct marketing business model breeds hatching success. In Western countries, direct marketing as early as the beginning of the last century was the use of cutting-edge entrepreneurs, postal services, telecommunications, the successful implementation of the network. Direct marketing from the English vocabulary direct marketing, that is ‘direct response marketing’. Is a kind of data depending on the target group of consumers to the most suitable for enterprise product market positioning marketing the way the crowd. Direct marketing, the most important elements is its communication against the separate individuals, including those for the individual combination of advertising and sales, customer service features, emphasizing specific target markets, and generate an immediate response customer information. Second, direct marketing came to China after what happened? The past decade, direct marketing accompanied by the entry of foreign-funded enterprises, and gradually phase by domestic entrepreneurs, cutting-edge, a number of pioneer