Is located - the biggest bottleneck in the development of enterprises.docVIP

 PAGE \* MERGEFORMAT 5 Is located - the biggest bottleneck in the development of enterprises In the long-term survival of an enterprise may have bottlenecks unite reasons, the most important reason is that a brand is positioned. Think about it, a lot of companies with first-class quality products, long-term market is facing a sunrise markets, channels are also accessible, such enterprises in the strong advertising, a strong boost spread, after several years of rapid development after headlong into a bottleneck, even though these companies pull out all the stops, not only unable to break free of the shackles of the bottleneck, but in shrinking the brink. In the case of companies with first-class product quality, product market faced no problem, why after a period of rapid development of enterprises will be stuck in a bottleneck, this is a major factor in trapped bottleneck in business is because the brand is positioned a. Be positioned to produce What is to be positioned? Is positioned is the market that is based on a brand’s consumer advertising performance and market performance, the formation of the so-so brand awareness and understanding, and give the brand’s market positioning made on this basis. Or from the market, from society, from the market positioning of hundreds of millions of consumers with negative factors of a brand. The brand is positioned to have a significant feature, this feature is that all the brand equity in addition to the well-known brand that does not have value outside the actual brand equity and valuable brand awareness and reputation do not have the question. Not only So this only have known, was the so-called brand positioning, and some tend to also pass out a low-grade or second-rate brand message. Positioned hazards Marketing to today, I am afraid that is already positioned biggest bottleneck for enterprise development. Once a brand is positioned, then the greater the advertising and communication efforts of the bran