Jinwei family- Rise and Fall of Supremacy Analysis.docVIP

 PAGE \* MERGEFORMAT 12 Jinwei family: Rise and Fall of Supremacy Analysis Shopping malls such as the sail against the current, lag behind. According to the author learned that once a mammoth men Jinwei family since 2006, hit ‘Waterloo’: Marketing From EMKT. strength, product strength gradually weakened, the serious brain drain, corporate shareholders changed hands several times. Jinwei family, which had the first accurate positioning ‘new urban casual’ for men’s clothing brand, have been put forward and to promote large-scale nano-material products company, he created the nation’s largest Western model offered playing a show business. So, why not make it, but after the peak period of rapidly find themselves in a bleak situation? I understand the reach of the present to analyze, for friends in the industry reference, bias of the Department, hoped that readers will reflect, to hearing. One paid off the business became well-known However, whenever any event, there is a specific background, Jinwei family is no exception. Jinwei Jinwei family under the Hong Kong Group, the Department of Hong Kong-listed company, it has the world’s financial consortia ‘Zurich Financial Group’ and the ‘Cheung Kong Holdings Ltd.’ of shares, and Jinwei Group in Hong Kong clothing, high-tech software, real estate development and other industries have achieved rapid growth. Jinwei family can be said that came from ‘one door’, both solid financial strength, another fabric development (nm) the core technical support, and there Putian 310,000 square feet of plant and world-class equipment for a strong back-up position. JW Men’s really the brand family operation started in 2002, but then the brand is in Fujian were the collective power of frequent and rapid hair growth phase, and seven wolves for the successful operation of the brand to other brands of the fast mode and channels. Jinwei family in the fertile soil, relying on their own strengths and robust growth up: In March 2002, as Fu