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Jinwei raid Hans beer duo will be the ancient city of
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Jinwei raid Hans beer ‘duo’ will be the ancient city of
Entered in July, Hans used to drinking beer, were found Kingway Brewery Xi’an suddenly surrounded.
In Xi’an, the size of the tea houses throughout the Jiusi, Jinwei almost ‘overnight’ had occupied all the commanding heights. In addition to all kinds of umbrellas and door heads, advertising promotions from sources close to its efforts to ‘overwhelming’.
In this regard, the Northwest reside supremacy Hans beer, but also push the prices move, under the auspices of the controlling party, setting off a ‘self-defense war’.
Industry experts point out, walking in the low-priced line of Kingway Brewery, will most likely to break the existing pattern of Shaanxi beer market, and the ultimate strength of the brand would attract more stay, but will also usher in a new round of beer industry in fierce battle.
Jinwei offensive into the West
It has been revealed Kingway Brewery’s another highlight of - ‘beer festival’ Qing Li will be launched in the near future.
Prior to that, Jinwei introduced two main products, namely, ‘Golden Age Chang’ and ‘western hunters’, directed at Hans beer’s main market price - the price range of 2-2.5 yuan,’ since the market has been Xi’an the higher members of the public recognition of the successful completion of the initial sales target. ‘7 6, Jinwei sales company official told reporters.
July 1, the reporter has loving family of Xi’an, home music, Trust-Mart and other large chain supermarkets to visit to see, ‘Saatchi Chang’ price of 2.2 yuan per bottle, ‘the western hunters’ beer bottle price 2.5 yuan.
Super sales, according to traders introduced localized ‘flourishing Chang’ beer at the same price of wine in the ‘best-selling’. People in the Sichuan and Chongqing, Sichuan Hall, old Sun-chia, hotels, ‘Saatchi Chang’ and ‘western hunters’ beer has a Distribution, it is learned, two kinds of beer sales were on the rise.
Kingway Brewery Group General Manager
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