JLF- From the vision to hearing innovative marketing formula.docVIP

 PAGE \* MERGEFORMAT 12 JLF: From the ‘vision’ to ‘hearing’ innovative marketing formula JLF, what would he win the favor of consumers? Not entirely a product, more is marketing. To study the successful experience of JLF, we must first study of its successful marketing lies. In fact, with ‘JLF’ with the out of doors under the brand name Wuliangye abound, such as there are with ‘Wuliangye’ next of kin ‘Wu Liang alcohol’, ‘Wu Liang-Chun’, and so the brand, but no one with ‘JLF ‘Marketing a competition level, the key lies in’ JLF ‘is not only short-term success of the Wuliangye OEM phenomenon, but also the achievements of the liquor industry, to grow the brand standards. In 2006, an accident of time, I heard on television advertising are familiar with such a paragraph which is not familiar with Chinese folk songs, classical: ‘What is not afraid of fire to Lian? Kim; what take the lead in everything Soon? 6; what the New Year paste facade? Fu! What good news is more good luck? JLF wine! JLF wine is more auspicious I have a happy event, JLF wine! ‘This is’ JLF ‘2006 years of the new ads ‘wedding singing in antiphonal style articles’. After reading the entire ad films, to tell the truth quite a bit refreshing. Why do I say? Because of its clever lies in the ‘JLF’ brand personality - happy, happy, lucky, through the traditional Chinese folk music classics - ‘Third Sister Liu’ melody shown, so that the usual entirely through Pure visual expressiveness, new evolution of The hearing for the pleasant expression, is the innovative means of communication is even more expressive of marketing innovation. Speaking of innovation, ‘JLF’ can be said to be the ultimate. From the ‘good old days can not do without it - JLF wine’, to the welfare of the Chinese wine, and then to the Olympic-fu, JLF, as well as I have a happy event, JLF wine and so on. Remains unchanged is the brand and become spread. JLF’s ‘change’ for all to see, this ‘change’ is ‘creative change’. Especiall