Kawanishi market development proposal.docVIP

 PAGE \* MERGEFORMAT 8 Kawanishi market development proposal Chengdu * * food HR should have asked Zhang to write this market research report is actually due to limitations of time and resources, is unable to make the completion of market research reports, so I only own candidate for the post of Kawanishi city manager, to talk about their views on market development. Through a preliminary understanding of * * company, I know: a * * company’s vision is ‘to build China’s first brand of coarse grains,’ the two companies reconstituted corn flour-based products, but also soybean milk powder, sesame paste and other coarse grains products, three Founded 10 years, but the development of Leshan, Meishan market is only just starting. Market Overview Leshan and Meishan population of about 7.2 million, Leshan 4 District 6 County, Meishan a 5 county area. Reconstituted milk products accounted for more than 60%, followed by soybean milk powder, again, is the sesame paste, corn powder and coarse grain products. milk powder brands aside, brewing classes on whole grains, the Kawanishi market is a microcosm of the national market Vivian soy bean milk is ranked first, followed by Ashley soy milk, it must be noted that almost all of the domestic Soy milk powder brands have. competition bean milk, has been quite brutal. corn flour is Jing Jing ranked first (Leshan and Meishan annual sales of about 5 million), sesame paste is first Southern black sesame paste, relatively speaking, corn powder and sesame paste and other coarse grains reconstituted products, in addition to a share of the first foreign brand ahead of the competition is better bean milk cruel. SWOT analysis Superiority Leshan and Meishan company has developed a work has just started, the market gap and more, huge market potential, Two companies from western Sichuan region closer, logistics greater advantage, Three long product line, product line covers high Four high-quality products, packaging grade