Kelon energy-saving air-conditioning sales Story.docVIP

 PAGE \* MERGEFORMAT 12 Kelon energy-saving air-conditioning sales Story Early in December 2001, a surge of cold surprise Wuhan cities, the weather was hot at first cold air conditioning, electric heater was almost looting. Kelon air-conditioning, Hubei branch just to bring it 25 type 1 cold and warm air supply to the market, first-line air-conditioning brand G plant in 26 warm and cold air-conditioning dump 400. After the lapse of day. M plant to follow up quickly with low prices, with cooker, thermal underwear and other gifts of the catalyst, and Wuhan, the market was once a hanging G, M factory hands. Then, ‘Chutian Metropolis Daily’ reported that G factory bosses ‘chess-line Wuhan’ message. That time, Kelon air-conditioning bosses and ministers are also in Wuhan. Although I do not know the cat with a few air conditioners in Wuhan at the same time boss, but our objectives are very clear, is to grab ‘double’ before this little season. See that G, M plants often get the upper hand, Kelon was forced to adjust its strategy will be a hanging down to the same price level, feint shot soon after the finger at 1.5 to 32 hook market. In the ‘double’ promotion of the air-conditioning sales achieved during the first good results. Careful planning The choice of model selection was Kelon 32DF air-conditioning for the ‘double’ main selling models for the following aspects to consider, first, in line with its power-saving benefits of Wuhan stresses consumer psychology. The second is its super-mandatory heat for cold weather in Wuhan at that time. The third is to follow up the possibility of competitors is small, because the model is the G, M-type main profits of products sold in less than San Siyue impulse were they dare not lower prices. Kelon 32DF refining selling air-conditioning to promote? In the selling points of extraction process, we have the consumer appliance stores conducted in-depth investigations, the results beyond our expectations - the majority of consum