Jinan light wine Market My Opinion.docVIP

 PAGE \* MERGEFORMAT 5 Jinan light wine Market My Opinion One, Jinan Overview: Jurisdiction six areas, one city, three counties, 146 townships district offices, 5145 Murai, an area of #8203;#8203;8076 square kilometers, population of 688.5 million people. Light wine market situation Jinan market: First, Longjiang homes, as the representative of the old village in the northeast of wine, two is two Luzhou, Mianzhu Okuma wines represented by low-end products, three are Beijing Erguotou, Hebei Laobaigan represented Fen high spirits, four is Wohushan, Qing Zhao, represented by low-grade wine estate. Longjiang homes in Jinan market SWOT analysis: strength (advantage): Market infrastructure is good. And end-customer communication through the discovery, Longjiang better home market base in Jinan, the terminal stores and consumer acceptance of a higher awareness; Buy a good product. Longjiang home treasures sorghum with ‘wooden sea frozen, wine-colored yellow’ unique technology, health care has added functionality wolfberry, jujube unique formula, both foster and enhance the core competitiveness of products Longjiang homes force; Terminal performance is good. Hironobu adequate materials, good shop city, display, wide publicity and end customer relations constitute the Longjiang homes in the terminal to perform well. Team and strong execution. Dedicated core team of more than competent, responsible and set an example, has a good lead role, industry on behalf of young passionate, full of energy and motivated. 2, weakness (weaknesses): A, poor customer schema configuration. Old village in Jinan distribution channels to take ‘dealers + distributors,’ the two client architecture, not only the number of dealers, good quality, and operating high motivation, flexibility, reflecting faster. And we take ‘logistics providers + dealers + distributors,’ the three client architecture, to a certain extent, affected the enthusiasm of channel members, constr