Know what to sell it may make sales.docVIP

 PAGE \* MERGEFORMAT 3 Know what to sell it may make sales Trading relations, what are they selling? Difficulty in marketing to the best-selling authors lt;lt; gt;gt; Mengqing Liang considered selling the benefits of the so-called advantage is happy to give each other what benefits, help him to reduce or avoid any trouble, fear and pain. Happiness means such as health, enjoyment, taste practical, fortune, development, pain is like illness, damage, useless, poor quality and so on. First cite a case, Sany acquisition of Germany’s largest concrete institutions. The German government is worried about the most painful headquarters relocation lead to unemployment and loss of tax revenue, the acquired company’s management is worried about the greatest pain is class, employees of the acquired company will be the biggest pain fear of unemployment., But Sany’s chairman Liang Wengen wisely sold three good medicine, so the acquisition of very smoothly. (A corporate headquarters in Germany forever. (2 three years after the acquisition does not adjust management. (3 immediately after the acquisition of German nationals recruit 500 employees. Remember, the customer will never buy because the product itself, the customer to buy the product or service by the benefits to the customer is concerned, customers bring their own products only understand what benefits will avoid any trouble deal. So, first-class sales staff will focus on how much they can benefit, but rather will be placed on customers will reap the benefits, when customers through our products or services to obtain exact interest, the customer will put the money into our pockets, and, also told us to say thank you. In the sales process, why customers buy? Why not buy? Why pay? Why not Money? Determine sales success of what motivates human behavior? That is, ‘the pursuit of happiness, to escape the pain.’ I ask you: Do you think the driving force is the pursuit of happiness is relatively large, o