Kelon air-conditioned summer meal - Kelon air-conditioned suite Creative Tan.docVIP

 PAGE \* MERGEFORMAT 15 Kelon air-conditioned ‘summer meal’ - Kelon air-conditioned suite Creative Tan Reminds words: air-conditioning products homogenization times, when all the air-conditioning companies in the day and night, regardless of the mass appeal to the sound and technologically advanced product features, let the reason consumers will no longer be a reason. With the improvement of people’s living standard, one-time buy several air conditioners have become a common phenomenon, how to do this part of the consumer purchases, and we thought of ‘Western Package’ and ‘Chinese mahjong’, the former on the surface, people choose it in order to select its distinctive form of services, while the latter is a great sport with the game, but essentially, the public loved them more because the two have one thing in common, that is, ‘get a certain degree of interest’, with the these directions, we should give Kelon air-conditioning also come in a delicious summer ‘meal’ do? Core Strategy: Product homogenization times, all a thousand times to avoid air-conditioning business technology, feature requests, the general needs of the consumer towards the peak of the psychological benefits of the purchase. Creative point: let consumers from the air-conditioning business advertising cries to get true benefits. Background Since 1999 until early 2001, air-conditioning market competition is heating up in the non-rational market competition, advertising war, price war, the concept of warfare, air-conditioning business in more than 40 racing operation, to blossom brilliant. In 2001, the air-conditioning war what war? Consumers and businesses are waiting. Kelon air-conditioning as the air-conditioned not only by the four giant Haier, Gree, Midea strong brands such as first-line extrusion, but are subject to second-tier brands from Hisense, Changhong, and joint venture brands such as strong impact, how to stabilize the front, to expand sales, Kelon to become decision-makers in