Jin mobile promotions to win again in South China.docVIP

 PAGE \* MERGEFORMAT 4 Jin mobile promotions to win again in South China REVIEW 1: [ZHANG Xiao-hu wrote about this promotion disorder] a) similar promotions. Homogenization of the product, marketing homogenization, homogenization, causing the homogenization of the promotion in the Chinese market flooding. b) promote creative piracy seriously. A good promotion, once effective immediately, there were several dozen follow-up, rapidly becoming the homogenization of the Montreal flower, until no longer attracted consumer interest and enthusiasm. Creative people, like most creative ideas is the imitation of competitors. c) promotional gifts is getting worse. First, more and more expensive gifts, such as buying air conditioners get refrigerator, buy refrigerator get color TV, buy a mobile phone to send more backward aircraft; second, gift more and more territory, such as pots and pans to buy mobile phones to send and sell mobile phones to send towels, cups , to send potatoes, sweet potatoes no more backward. d) promote the object more and more numb. For business activities, consumers are increasingly demanding not listen to promoters selling point to himself, more and does not believe the discount eventually passed, more and does not accept the rustic gifts. e) promote more and more lose money. No price cuts do not promote, not cheap no promotions, sales rise in the vicious circle of falling profits. Promotion is not to die, promotions are seeking death. Therefore, the promotion more difficult, and less and less attractive, less and less promotional effect. REVIEW 2: ZHANG Xiao-hu terminal Promotions classic expressions ① festivals aim is to promote the most rapid increase in direct sales. ② promotion process is a ‘pull pork’ and ‘feminist’ process. The secret is to triple sales, or through a terminal ‘pull pork’, so that the counter to consumers tripled; either through a shopping guide multi-skills ‘butcher’, so that trading volume increased threefold. ③