Jin Tao if youre Ⅲ - Ceramic marketing high ground.docVIP

 PAGE \* MERGEFORMAT 8 Jin Tao if you’re Ⅲ - Ceramic marketing high ground If you ask the ceramic industry in 2011, the paramount concern of event marketing is, then some non-Italian pottery, if you’re president of signings Ⅲ star none other than Italian pottery through the ‘star president signings’ form, and create building materials industry, event marketing, first of its kind in the sales season a miracle, which, in effect, manufacturers short-term benefits and brand long-term interests of the combination of terminal sales, activities of the industry inside and outside attention as Jin Tao, if you’re Ⅲ star president signed event planning sales one, I feel very honored. Chinese ceramics from the 20th century since the start, after two or three of development, sales from the business end of the transfer to the front, but also marks a transition from a seller to a buyer’s market in this unique market environment, the company’s technology is important , but the product must first have a market, a customer, this is the marketing problems, the buyer time, high degree of homogeneity, consumer demand for variety, how to solve the problem of terminal sales? seems to be a problem! So ceramics dysfunction have moves, promotions frequently, terminal market bustling, you Changba, our debut, ‘zero profit’, ‘buy one get two,’ ‘big end of copy goods’ and so on, they played price war, but the current situation, the more was the lack of real effect, one can not achieve the manufacturers can not achieve the perfect combination of brand and sales! Promotional activities as a strong end-market sales of weapons, often used in many ceramics brand, this is understandable, but not innovative promotional activities have been struggling with consumers, it also means the promotion has been very prosperous influence has gradually declined. do, for fear thankless job, do not do, fear of the opponent to catch up. Or do not do, which is the business had to face the awkward situation