Jin VS Coconut Island wine- the fate of the different channel model.docVIP

 PAGE \* MERGEFORMAT 10 Jin VS Coconut Island wine: the fate of the different channel model That is, drink, gifts, wine liquor on behalf of the Chinese health-care three positioning modes, the first two of China’s wine market accounted for more than 95% market share, which is due to the narrow positioning, sales volume did not always have a great breakthrough. Jin Wine is the drink worthy of the core consumer representatives, and the Coconut Island Deer Tortoise health wine China wine is sold as gifts pedigree, who is also a gift line of the stick. Sales trajectory: rapid decline in growth VS Health wine over the past decade there were more than ten times of rapid development, the overall annual size of from 10 billion yuan sales jumped to $ 13 billion. Throughout the scale of health-care industry, the rapid growth of wine, fresh wine contributed. Has been taking the food to promote fresh wine route, which continue to educate the consumer drinking habits, to cultivate a loyal consumer groups, health wine. Fresh wine and therefore from less than a billion in sales volume climbed to more than 30 billion in 2010. Coconut Island, deer, tortoise wine remains firmly committed to the gift market position, but the actual effect is very unsatisfactory since 2005 nearly 10 million sales since the historical peak period, Coconut Island, the size of deer, tortoise wine sales have seen a decline in successive years, according to Hainan Coconut Island annual report 2010, the company’s liquor sales over the previous year fell by 3.52 percentage points, into 526 million yuan has been shrinking its wine sales are the main markets of the East even worse performance, Jiangsu and Zhejiang sales are less than a million, Shanghai is barely selling billions of dollars with the peak period of the year annual sales of around 800 million, compared brilliant indeed long since disappeared. One in 30 times the sales growth, but a period of rapid growth in the health of wine in n