KPMG- the butcher crisis of public relations also need to do-.docVIP

 PAGE \* MERGEFORMAT 4 KPMG: ‘the butcher’ crisis of public relations also need to do? KPMG was able to have the enterprise ‘slaughter to make’ the power is to depend on the system as an industry, the higher authority. The ‘massacre’ to enter a lack of supervision of non-binding nature of space, seems to suddenly become chaotic social order together. Who hold the reins of the butcher is sometimes also need to be slaughtered cattle and sheep to apologize? Of course, when he indiscriminately slaughtered or carcasses when wrong. Because this is an information age, the image is very important, negative news is very easy to spread over the world, so when the butcher to kill the wrong target, he also needs to make an apology in order to protect their own reputation. June 27, 2009, KPMG and its Guangzhou Branch officially Suqian Wahaha Beverage Co., Ltd., a public advertisement placed by the three companies statement of apology. It is this world-renowned accounting firm in China From EMKT. for the first time apologized to the enterprise, we can not say rare, but impressive enough. KPMG likened to ‘butcher’ seems a bit disrespectful, but performed its duties and the point of view, KPMG there is indeed a ‘butcher’ functions - review of illegal operations, the company accounts, under the scope of authorization to the government, enterprises, organizations and even the accounts of the individual black hole surgery. With other industry giants, such as CCTV monopoly, Baidu, China Mobile and other companies like KPMG as the world’s top accounting firms, their every move, and his party a statement may be on a certain industry or business have an enormous impact. In a long time, KPMG was the accounting profession has long been regarded as a weathervane, but based on objective, rigorous, independent credibility on the basis of the Ericsson is the basis of KPMG. But now, ‘butcher’ of the massacre of credibility seems to be challenged. In November 2007, Danone in the Briti