Kui-Ran in the crisis of the seven laws - 2004 inventory of the Chinese enterprise crisis.docVIP

 PAGE \* MERGEFORMAT 21 Kui-Ran in the crisis of the seven laws - 2004 inventory of the Chinese enterprise crisis Centrino insurance martyrs, Netac set back, Glanz subject to slander, Teflon has been suspected - For some Chinese and foreign enterprises, the 2004 can be described as sincere ‘troubled’ - the face of crisis, some companies cautious and every step Some enterprises Instead, we should bold; course, there are companies in the crisis comes varies, advance and retreat panic ... ... In fact, for those who have always been in good faith and self-discipline of enterprises, the crisis is not terrible. As long as proper disposal of the crisis can also be an opportunity - or even hope into a winning machine. In 2004, those who were once at the vortex center business ‘distress’ Although the causes and circumstances vary, but their crisis management strategy and practices of the time but is worth exploring - as have many Chinese and foreign enterprises who experienced the process of crisis management brand marketing consultant , the author hopes that this year’s Business Enterprise Crisis Management Comment on the typical cases to illustrate the corporate crisis management, the basic rules, and thus crack enterprise which Defied the rain, Bai He mysteries of the market. 1, ‘24 hour ‘rule Bing your wins, not your years - should be informed of business after the crisis started within 24 hours of a crisis management mechanism, and be prepared to work, such as the collection of all words, the basic position of the confirmation, ‘official’ statement preparation, etc. , the coordination of related resources should be put in place. [Case: Sanlu Fuyang test] April 22, 2004, Anhui Fuyang ‘Ying states Evening News’ published the article, saying that Sanlu milk powder for substandard products. At that time inferior milk powder incident in Fuyang was the focus of the whole nation. On in the ‘temporal state of Evening’ wrongly included in the Sanlu milk powder ‘substa