Key breakthrough point to area - Gujing Distillery puree Liquor N City to promote documentary.docVIP

 PAGE \* MERGEFORMAT 12 Key breakthrough point to area - Gujing Distillery puree Liquor N City to promote documentary N the market since 1997, is the main Furui sales company in Henan, one of several key markets, but over the years Gujing series of wine sales has not been much improvement, the original customers are due to no hope in 1999, turned to business other brands, the market subsequently subsided temporarily. Gujing 2000, with the advent of wine wine puree, Furui sales company for the Gujing Distillery puree the right wine to develop marketing programs. N City Area business people serious and creative implementation of a combination of factors makes the N market Gujing Distillery puree see the dawn of the final sale of wine has become the strength of Gujing wine markets. The market in 2001 Gujing series of liquor sales growth of 22% compared with 2000, Gujing Distillery puree wine sales of more than 30000. Summary N Market Gujing Distillery puree the operation of liquor has the following success factors: The success of product development is the basis of The correct operation of the market is only a necessary condition for the success of a product, but not sufficient condition, only one has the potential of products with the successful operation of the market will become a successful product. Gujing Liquor Liquor puree the development of at least the following three successes: 1. ‘Genuine puree wine, back in the past feel’ of the advertising appeals not only indicates the Gujing Distillery puree authentic noble wine quality, but also caused by modern people eager to return to nature, eager to pure emotional resonance . 2. Gujing Distillery puree wine blending with high-quality grain-based liquor made, taste good, embodies the Gujing ‘to maintain the health of consumers to adapt to consumer tastes’ of the quality view. 3. A clear market positioning. As in the high-priced white wine, wine Gujing Distillery puree the market targeted at medium to high