Jissbon Marketing outlandish mind.docVIP

 PAGE \* MERGEFORMAT 10 Jissbon Marketing ‘outlandish’ mind With the surging Jissbon and the sixth sense, Jissbon is quietly planning a Chinese condom market, a larger Board: with the world, another giant ANSELL condoms industry cooperation, the famous French top condom brands MAINIX (Ma Nishi) the introduction of the Chinese market. With the MAINIX Great Wall of China at the foot of the grand appearance Jissbon the results of this after two years has once again aroused media attention. For the original intention of the introduction of MAINIX, Jissbon (China) Chairman Wang Xuehai explained like this: ‘As a MAINIX French descent, the world’s top brands, it Jissbon positioning is not the same, Jissbon emphasis on fun and harmonious, MAINIX focus on self-worth and taste, so MAINIX will be consumers. Or, more simply, it says that there is such a group of people, they need such products, they should be promptly met. ‘ The MANIX global positioning, based on the Jissbon marketing team for the Chinese market a more localized brand positioning, brand core values ‘only for the extraordinary you’ as the core, from the product, price, channels, spread to public relations differences between various levels design. In Watson’s test marketing of the OTC MANIX, without any advertising and promotional support to its natural market for dynamic sales performance has exceeded the record set in the same category. Expert commented that, MANIX will change the condom market structure in China to promote condom brand meaning and consumers pay more attention to personality. At this point, Ma Nishi, Jissbon, sixth sense, high to low brand Iron Triangle ‘blatant lies’ finally ‘succeed’, while the Jissbon also the absolute leader in the industry toward the strategic goal of a major step forward. As the condom as a daily Fast Moving Consumer Goods 10 years ago, ‘the State determines that condom is a medical device, I think it is the daily fast moving consumer goods’, which is the gener