J Brand Strategy to extend the life cycle of wheat beer.docVIP

 PAGE \* MERGEFORMAT 10 J Brand Strategy to extend the life cycle of wheat beer Boston, theory, product life-cycle is divided into the birth, growth, maturity and decline in four phases that generally in the birth date and growth stage of product development strategy to ultimately led them to maturity transformation; right at the mature period of the product or to take the maintenance strategy to maintain existing market share, will bring a steady flow of funds for business or to take the harvest strategy to squeeze money from them, shortening their life cycle, thus speeding up access to a period of recession; right without a future recession phase product, given up on strategy. However, rely entirely on this theory, do not make the actual market for all the mature or decline phase products are simple to carry out an overall negative, take a completely abandon the strategy, which is certainly not wise, not comprehensive enough. Some mature or recession, product, often through the adjustment of marketing strategy once again began to catch on, sales growth is rapidly increasing, re-become the market leader, so as to maintain a longer maturity or re-enter a new round of life cycle. J Brand wheat beer on the proof of this point, when the J brand of wheat beer into the mature and decline period, the face of tough market conditions, the operator has not pessimistic about to give up, but with a more positive frame of mind to adjust marketing strategies to make our products to re - appear out of energy, has become a market leader, also proved this point. Domestic Beer Group, a well-known beer taste for beer consumers growing demand tends to soft, pale cool features, actively use the company’s human resources, marketing, technology, brand, research of wheat beer. In 2000 to use its patents to develop scientific and technological achievements with the leading domestic level, J Brand wheat beer. This product is white and fine foam more taste more light cool soft, and mo